How Photography is like Tequila


For some they both can be an acquired taste, a little bitter at first but after a while starts to get easier to swallow.  Just think about the first time you tried to shoot an epic sunset and came home with nothing but washed out skies or blocked up foreground details.  I don’t think I need to remind you about the first time you drank tequila, or maybe someone does?  Both, if over indulged in can leave you with a headache.  They’re also not all created equally; the finer the tequila the much more pleasurable the experience.  In fact, like fine tequila a well-crafted photograph is smooth, one I like to sip slowly, taking in all the subtle nuances and bouquet.  Lastly, and the point I’m getting to (I knew you must be starting to wonder), is that they should be taken with salt.

Tequila, unless of course we’re talking top shelf is much better with salt.  I know, I know it’s kind of like a Ford vs. Chevy or a Canon vs. Nikon debate but trust me, salt is the way to go.  So how does this relate to photography?  Many of us are regularly sharing our images online, whether on blogs, critique forums or social media outlets like Google +, Twitter and Facebook.  We’ve never before had such easy access to sources of inspiration and feedback to help us improve our photography.  It’s great and I learn fantastic new things that help further my craft everyday.  But there is a risk too.  You should take the feedback you get about your images with (and here comes the link to tequila, although admittedly a weak one), a grain of salt.

Take these two very different scenarios.  Photographer A posts an image online.  The image gets very little attention and few comments with some that offer suggestions for further alteration, crop from the left, crop from the right, dodge this, burn that, warmer light, cooler light, etc.  You get the idea.  Photographer B posts an image online.  But this image gets tons of “hits,” “pluses,” “likes,” and all around praise and admiration.  Is one image better than the other or more successful?  Maybe, but this is where the grain of salt concept comes in.  It depends on your goal for the image.  I contend that above all we should be photographing to please ourselves first and foremost, not for others; and certainly not to garner those pluses, likes, re-tweets and general internet wonderboy status.  You can easily be consumed by a “keeping up with the Joneses” mentality, and believe me there will always be someone out there online that gets more likes than you.  It’s just the way it is.

Take this shot for example.  It’s one that hasn’t gotten a great deal of attention online and I’ve never sold it.  Yet it remains one of my favorites.  I’ve got it in my portfolio, on my website and have a print of it hanging in my living room which I enjoy looking at everyday.  I’m proud of it.  I like the balance and harmony of the composition as well as the complexity of its tonal range and contrast.  I also quite enjoyed making it, and the time I spent exploring this river with a good friend equally as passionate about photography.

photograph of the swift river in NH

"Swift River" White Mountains, New Hampshire

Technical Details: Canon 5DII, TS-E24mm, ISO 50, f14 @ 2.5 sec., polarizer, 2 stop grad ND (inverted to balance brighter foreground rocks)

Ultimately, striving for and relying on this internet feedback can be rather destructive to your motivation and morale, leaving you frustrated and feeling inadequate about your imagery or skills behind the lens (kind of like high school right?).   Instead, take the feedback you get, both positive and negative with a grain of salt.  Evaluate the suggestions.  Do YOU feel they improve YOUR vision or clarify what you’re trying to say in the image?  If not, forget them.  The same goes for the praise.  Just because a lot of people 1+ your post or shot doesn’t by any stretch of the imagination mean that the image is as good as it can be.  So be confident, strive to improve, ask for help when you need it, but above all stay passionate about photography.  You will always produce your best and most personally rewarding work when you photograph something that YOU are passionate about, not trying to keep up with the “Joneses.”  And at the end of the day you can celebrate with a margarita!

About Kurt Budliger  (15 Posts)

Kurt Budliger is a full-time professional photographer specializing in landscape, outdoor lifestyle and fly-fishing photography. He is a frequent contributor to Vermont Life Magazine and works with a variety of other editorial and commercial clients throughout the year. His fine art prints of the Vermont and New England landscape can be found in many private collections around the country. Kurt teaches a variety of photography classes throughout the year, both in formal college settings as well as more informal field based workshops.


10 Comments

  • Word…Thank you sir. I think all of these social media outlets are great but you have to use them in a way that jives with your own lifestyle. If you try to follow a prescriptive path (X amount of posts per day) it can really become a drain on you creatively, and I would rather have the bulk of my creative energy go towards my craft.

  • Kurt, I think you may be onto something here. Lets see if I can recount some similarities between tequila and photography…

    tequila is great going down; can leave a bad taste in your mouth the next day
    photography is great while shooting; bad taste comes the next day at your computer..

    tequila can cause you to carouse around, have fun and run through your money REAL quick (and if there’s a woman involved, we’re talking warp speed.)
    Photography causes you to run through your money REAL quick without the fun part

    I gotta keep thinking about it, but right now, it looks like – advantage tequila.

    great post, and I like, thumbs up or whatever the shot, even if no one else will..

  • Great post, Kurt, and I certainly think that is one beautiful image! I can see how it might not stand out to most folks in a gallery of grand landscapes, but I can also see myself staring at it for a long, long time.

  • Well written, really echoes my own thoughts. I think it applies to contests as well. I’ve been finding that some of my best images never make the finalist gallery while others’ over vignetted P&S macro shots do, but I’ve been keeping the same mindset of ignoring that and just striving to continuously improve. Thanks for your inspirational post. And BTW, I do love good anejo. ;)
    Happy holidays to you and your loved ones Ian!

  • Thanks guys! George, never fails, I always seem to get hoodwinked by the stuff that makes me “run through money REAL quick,” photography, tequila or otherwise ;) I’ll add to your list what seems to be an inverse relationship between the amount of consumption and good judgement (think career choice) – advantage definitely tequila.

  • When I drink tequila I typically end up dancing on a table without pants, puking my guts out, and waking up next to a complete stranger. Nature photography only makes me do two of those things.

    • So funny Ian, not sure I want to find out which 2 things nature photography makes you do ;) Have a great holiday!

  • Hi Ian,

    You touched on something in this post that I’ve been meaning to ask a pro for some time now. Might as well be you since I admire your work as much as anybody’s on the web.

    Take for example, the web-site 1x.com. Seems like a lot of photographers are lining up to have their photographs grace the pages of this web-site and I’m stultified as to why. Is it vanity, acceptance, exposure, or simply just plain fun?

    Please don’t misunderstand. I’m not casting aspersions against people who submit photos to this site (most of the images are amazing). But, I truly don’t understand the motivation for doing so. Why do you do it?

    • For me its mostly about vanity and ego. As for other people, I suspect exposure and marketing are the primary motivating factors. Oh wait, reverse that.

  • I find a lot of resonance in this article, whatever you prefer to drink :-) Your bw image is so gorgeous… I’ve been trying my hand at bw images of flowing water… Thanks for this impulse!!!
    Kind regards, René


UA-9377809-1